For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!

HappyLand Village Vet, at The Early Learning Centre
To keep Happyland's animals ship shape. Includes vet Mr Paws, veterinary nurse,surgery, four pets, kennel and van.

Musical Octopus, at ELC.co.uk
Plays full melodies or individual notes with flashing lights.

That's Not My Penguin, at The Early Learning Center
Award winning series shortlisted for the British Book Industry Stora Enso Award for Design and Production. A new title in the groundbreaking ‘That’s not my…’ series.Combines bright, colourful illustrations with a variety of different textures to touch and feel on each page. Helps very young children develop important language and sensory skills. Series awarded ‘Best Buy’ by the readers of Prima Baby magazine.

6 Lollydollies, at Early Learning Centre
6 wooden dollies to decorate and dress up. Easy to make and great for acting out your favourite stories or fairy tales.

TP Wooden Tower, at ELC
Compact wooden adventure playset with fireman's pole, slide, single swing, two-seater glide ride and covered platform for multiple play options. Maximum recommended weight per ride 45kg. Supplied with steel stakes for increased stability. Slide extension available separately.

TP Canberra Trampoline - 12ft, at ELC
The 12 feet diameter Canberra trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Wood Train Table, at Early Learning Center
Sturdy wooden table at perfect playing height. With paintedroad, countryside and coast scenery. H40.5 x W122 x D83cm City Train Set available separately.

Wooden Maracas, at Early Learning Centre
Shake along to the beat with these classic maracas.

Happy Birthday Fabulous Fours CD, at The Early Learning Center
This fabulous collection of songs has been especially brought together for a wonderful little boy or girl for their fourth birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined.<br><br><b>Track Listing</b><br><br><ul><li>Happy Birthday To You</li><li>The Bare Necessities</li><li>If You're Happy and You Know It</li><li>Nellie The Elephant</li><li>The Animals Went In Two By Two</li><li>One Two Buckle My Shoe </li><li>I Am The Music Man</li><li>Oranges and Lemons</li><li>Old MacDonald</li><li>Two Little Chickens</li><li>This Old Man</li><li>Ten Green Bottles</li><li>Head Shoulders Knees and Toes</li><li>Farmer Brown</li><li>Bob The Builder Medley:(Can We Fix It? [Theme] / Dizzy / Mambo No.5)</li><li>Happy Birthday To You</li></ul>

Weigh It Up, at The Early Learning Centre
When the numbers balance, the answer is correct! Comes with numbers 1 to 10, which can be easily stored inside the scales.

Thomas & Friends Echo Tunnel, at The Early Learning Centre
An amazing Sights and Sounds tunnel featuring echoing sounds! Hear distinctive train sounds as Thomas and his friends pass through ..... and even record your own echo by speaking into the tunnel's opening.

Baby IQ Counting DVD, at Early Learning Center
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Jolly Phonics Magnetic Set, at ELC
Includes the characters of the Jolly Phonics series. Magnetic board with upper and lower case letters. Great for practising your reading, writing and spelling skills.

Animals Snap Cards, at Early Learning Center
Pairs of large animal cards for the classic family game. Good for playing together, encouraging fast reactions and helps develop numerical skills.

Leapster Learning Game System - Pink, at Early Learning Centre
The Leapster Learning System is a handheld system gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Cool Keyboard, at Early Learning Centre
Packed with features, this keyboard can create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

Jolly Phonics Frieze, at ELC
Learn all the sounds from the Jolly Phonics learning system with this brightly coloured Frieze which has 7 panels. Can be displayed as a continuous Frieze or a poster.

TP Kingswood Double Swing Arm, at Early Learning Center
The Kingswood double swing arm allows you to attach additional rides to the Kingswood play system, giving children extra opportunities for play. The double swing arm can be connected to the Kingswood Low Tower base unit at either low or full height. Please note the pirate boat is the only ride that can be used if the swing arm is attached at low height. If attached at full height, any 2 of the pirate boat, swing or skyride can be used. These rides are available separately.

Gulliver Rock And Ride, at The Early Learning Center
An ideal first rocking horse, with the added benefit of a dual action rock and ride base that converts easily from rocker to push along. Press right ear to hear realistic horsy sounds. Wooden handles and rubber wheels for safety.Requires 2 AA batteries

In the Night Garden Story Box, at Early Learning Centre
Collect all the main characters from In the Night Garden with this great gift pack. Includes Blanket Time Igglepiggle, Makka Pakka, Upsy Daisy and the Tombliboos.

Shake and Go Extra Crash Up Cars, at ELC.co.uk
There are four stylish & very collectible cars in this assortment. All cars will have their own specific engine sounds that will be activated as kids SHAKE the cars to rev them up & then watch them GO! Each car's "crash up" features include pop-open hood and doors and pop-off spoiler. Crash the cars, watch the parts fly off and put the car back together again for another round of fun!<br><br>Lucky dip surprise - one car per order

Mirror Teether, at ELC
Soft and satisfying plastic teether with a 'magic' mirror that has a smiling face inside.

Jolly Phonics Picture Lotto, at ELC
A popular game of matching sounds and words to the pictures. Contains 7 lotto boards, 42 sound and word cards and instruction leaflet.

Ready Mix Paint White, at Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Cars Smack Yak Vehicles, at Early Learning Center
Get ready to rev up the fun with this plush toy inspired by the blockbuster movie, CARS.

Hugo Jack In A Box, at The Early Learning Centre
Tin Jack-in-the-box with plush Hugo inside. Wind the handle to hear 'Pop goes the weasel' until the lid pops open for a surprise.

Cinderella Aquadraw, at ELC
Use the pen and wand roller to create a pathway of stars for Cinderella to follow, with music. 2 x AA batteries required.

TP Crazywavy Slide, at The Early Learning Center
Slide with chunky wave design. High side walls and wide chute body for safer descent. 2 built in handrails and 3 heavy duty steps with friction pattern for extra confidence. Self assembly.<BR><BR>Slide extension shown is available separately.<br><br><b>Delivery is FREE for this item.</b>

Binoculars - Green, at Early Learning Centre
Lightweight binoculars with strap and carry case. Magnification factor of six.

Flying Set, at Early Learning Centre
Let's zoom our helicopter and planes around the room or push them along the floor. Includes 3 x flying vehicles.

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!