ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.

Ready Mix Paint Purple, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

LeapPad Learning System - Pink, at Early Learning Centre
Open a LeapPad and a whole world of learning opens up. Put a book on the LeapPad player and pop in the cartridge. Stories suddenly come to life with the light tap of the Magic Pen. Touch a word and sound out each letter. Then spell it and define it. Silly songs serenade. Characters charm everyone with their hilarious sense of humour. The award-winning LeapPad Learning System teaches fundamental reading skills in a way that keeps your child coming back again and again. The Magic Pen helps young readers practice critical pre-writing skills. With over 50 book titles to choose from, children will stay entertained and keep learning for a long time. When books talk back, every word is an adventure. And with volume control and automatic shut-off, the books don't have to talk too loudly.

TP Washington Trampoline - 14ft, at ELC
The 14 feet diameter Washington trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Bubblewish, at The Early Learning Centre
Fill the base of the beater with shampoo and make lots of bubbles!

Dinner Set, at ELC
Prepare for a fantastic banquet with this elaborate dinner set. Contains 43 pieces.

Rosie's World - Daisy's Funky Car, at ELC
Drive Daisy in her cool car.She loves listening to music on the stereo. Daisy can explore anywhere and find the perfect spot for a picnic. Requires 2 x AA batteries.

Horrible Science Disgusting Digestion, at Early Learning Centre
For kids with an unhealthy appetite for bodily functions. Here they can indulge in some truly stomach churning experiments as they explore the inner rumblings of their digestive systems. How about squelching sick from a fake stomach? Or emptying a bursting bladder? Or (ugh) squishing a fake number two through a gruesome gut?<br><br>With the aid of a few household bits and pieces this is fun, smelly, disgusting but ultimately educational entertainment. <br><br>The 32 page Top Secret Lab Booklet is stuffed with gross experiments and foul facts.

Sky-Blades Rubber Band Powered Rocket, at Early Learning Center
SkyBlades is a "hybrid" rocket that utilizes counter-spinning gyro blades to provide precision vertical liftoffs and landings. Its patented rubber band powered X-Lock rotor system provides thrust for flights over 100 feet.<br><br>SkyBlades are made of soft durable foam for extra safety and high performance. <br><br>The SkyBlades rocket is great fun and really addictive.<br><br>23.5 cm x 30 cm x 5 cm<br><br>You will receive one rocket per order as a lucky dip surprise.

MegaBloks Lil' Vehicles Frontloader, at ELC.co.uk
2 toys in 1 combines vehicle and block play! This sturdy Front Loader comes with 15 Maxi Mega Bloks in an assortment of sizes and colours and a Block Buddie figurine!

Pink Folding Trike, at The Early Learning Centre
Sturdy three-wheeled tricycle with extendable, detachable handle for parents to use. Free-wheel facility on the front wheel allows trike to be pushed safely. Comes complete with storage bag.

Children's Party CD, at The Early Learning Centre
With sections entitled Dance and jiggle about, Action time, Farmyard sing-along and Favourites sing-along this 62 minute CD features 26 great partytime action, sing-along and dancing songs such as Birdie Song, The Wizard Of Oz, Head Shoulders Knees and Toes, Old Macdonald and Ten Green Bottles.

Firefighters Water Squirter, at The Early Learning Centre
Water squirter to help out when your little firefighter is on duty. Accessory for the firefighter outfit, available separately.

Rosie's World - Slippers And Bars Dance Studio, at Early Learning Center
Poppy loves dancing and runsSlippers and Bars dance studio. Dress up lovely Poppy in her pink ballet gear then help her practice at the bar or in the mirror.

Fairy Bedroom Set, at Early Learning Centre
Two fairies, a mirror, bed and chair to inspire sweet fairy tales.

Ollie Octopus, at Early Learning Centre
Ollie has lots of bright colours and different textures for you to discover. Give the fish a pull and he'll play a happy tune.

Small UV Suit - Pink, at Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Car Transporter, at Early Learning Centre
Six sporty new cars ready to be delivered by this double-decker lorry.

Tumble Tortoise, at ELC.co.uk
Pull along this brightly coloured Tortoise and watch as he follows behind you.His shell comes off his back and then it can be used as a ball, which has lotsof beads inside.

Sea Princesses, at The Early Learning Centre
Three glamorous sea princesses who love making water music.

Thomas Wooden Storage Seat, at Early Learning Centre
This stores up to 18engines depending on their size. Great for travel, storage and for sitting by your Thomas play table (available separately, catalogue number 49221).

Car Transporter, at Early Learning Center
Load the cars onto the transporter and take them wherever they need to go. Comes with 2 cars that can be magnetically linked.

HappyLand Christmas Set, at The Early Learning Center
Every HappyLand needs a Santa. With Rudolf, Santa's sleigh and cheerful snowman to make your HappyLand truly festive.

Thomas the Tank Engine Xylophone, at ELC.co.uk
Read and play this musical book.

Non Slip Bath Mats, at ELC.co.uk
6 bright sea creature non slip bath mats.

Carnival Fairy Headdress & Wand, at The Early Learning Centre
Carnival Fairy Headdress and wand to wear with the fairy skirt and wings. Fit fairies up to 116cm tall.

My Month Planner, at Early Learning Centre
Plan your month and help your child anticipate what's ahead with the colourful pieces and symbols.

Zebra, at The Early Learning Centre
ZEBRA

WWF Adopt A Wild Polar Bear, at ELC
This gift really DOES something - and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild polar bears. So it’s the perfect present for an eco-minded child who loves animals. The lucky adoptive parent receives an email update* on their polar bears. <br><br>The 12-month adoption pack also includes: An activation care, greetings card, polar bear facts booklet, adoption certificate (on activation), and more.<br><br>*Please note, internet access is required to receive the email update. The supremely soft polar bear toy is easier to look after than the real thing, and always keen on a cuddle. So they’ll be warm feelings inside all round - guaranteed.

Soft Stuff Fairy Wonderland, at Early Learning Centre
Mould pretty fairies and add hair, hands, feet and wings. Includes three colours of Soft Stuff, snail roller and tools, plus toadstool storage jar.

TP Eagle Swing Frame With Seat, at Early Learning Center
Galvanised rust resistant steel swing frame complete with moulded seat. Comes with ground stakes for stability. The Eagle Swing can be built at two heights, to grow as your child does. For babies aged 6 months +, a high back baby seat is available separately, under catalogue number 104658. Swing frame at low height is 1.04 metres, and at full height is 1.83 metres.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!