For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Microwave, at ELC.co.uk
Put in the plastic food, choose a button, see the glow as it cooks, and open the door when it pings.

Alphabet Bingo, at Early Learning Centre
Fun bingo game for fourplayers, which also helps with learning letters.

Tractor & Trailer, at Early Learning Centre
For completing essential farm jobs.

Cut & Play Ice Cream, at The Early Learning Center
Make delicious desserts with this set, which includes 3 cones, 2 tubs, 9 scoops of ice cream, a spoon and a scoop.

My First Art Desk - Blue, at ELC
This curved table and stool turns any space into a children's art studio. With four paint pots, ten crayons, two fabric pouches, paper roll with magnetic ruler to hold down paper, and recess for pens and pencils.H50 x W80 x D60cm, Stool H27cm.

Soft Stuff Alien Adventures, at ELC.co.uk
Includes alien extruders, rollers, cutters, playmat and Soft Stuff, all in a rocket-shaped jar.

Technokit Multi-Pack - 3 Kits in 1, at The Early Learning Centre
Technokit Timberslots are exciting technology projects designed to promote a practical knowledge of electrical and scientific principles. The Timberslot construction method uses pre-cut wood to make the basic model onto which other components are added. Each machine is rewarding to build and great fun to play with. This Bumper Pack is a combination of three favourite Technokits. Use the wooden panels to build a stunning and robust electric buggy, build a super -cool propeller powered trike and a wind powered Land Yacht. <br><br>This Technokit Bumper Pack contains all the wooden, plastic, electrical, mechanical, and decal sticker components required and clever fully illustrated colour instructions and guidance. Blank stickers are also enclosed so you can customise your own decals! There’s no glue required – therefore, no mess! (Batteries are not included). <br><br>Contents may vary slightly.<br><br>Buggy when constructed 23 x 11 cm <br>Air Trike when constructed 14 x 11 cm <br>Land Yacht when constructed 22 x 30 cm

Science Museum Walk'N'Glide Skates - Pink, at Early Learning Centre
Getting your skates on couldn’t be easier than with these innovative Walk ‘n’ Glide wheels. A fully adjustable patented frame straps to feet in seconds, converting a pair of normal shoes into a fun and fabulous set of hot-pink skates. <br><br>Your child will improve their balance and coordination, and even learn about friction, forces and motion as they glide. <br>The unique two-wheel design makes it easy and safe for your child to walk on their toes when they need to go slow. And when they want to feel the ground beneath their feet again, the skates are small and neat enough to be easily stored away in a bag. <br><br>Fully adjustable to fit most shoe sizes. <br><br>Wheels approximately 7cm in diameter<br><br>

Fisher Price Calcubot, at ELC
Fun calculator 'friend' from Fisher Price that teaches number skills and problem solving, with quizzes and games.

4 Safety Cones, at The Early Learning Centre
4 orange plastic cones. Perfect for marking out a football pitch.

Wooden Tractor & Trailer, at Early Learning Center
Bright red tractor for the farmer to drive. Animals carried in the trailer.

Cella Accessory Machine, at ELC
Make your own funky key rings, bag charms, cool phone danglers and more. The Cella Accessory Machine allows girls to create really pretty accessories in minutes, using photos, pictures and sparkly beads. The simple mechanism means that the creative possibilities can be extended into other areas such as making your own necklaces, earrings and bracelets too.<br><br>Comes with a variety of component parts plus cool sparkly beads to get girls started.All the accessories store away within the Accessory Machine too.<br><br>How to use:<ul><li>Choose the template and your beads, charms, cord or ribbon.</li><li>Load them into the top of your Cella Accessory Machine.</li><li>Simply press the lid down.</li><li>Your accessory is ready to use in seconds!</li></ul><br><br>No batteries required. Height: 15cms, Length: 21cm, Width: 21cm.

Electronics Lab, at Early Learning Center
Spark your child’s interest in electricity and boost their brainpower with this lamp-lighting buzzer-buzzing electronics set. <br><br>Your child can discover how electricity works with this advanced kit, which includes a clear electronics console board with fuses, resistors and much more.<br><br>The helpful full-colour 96-page handbook is packed with safety-tested experiments, such as creating alarm systems and dimmer switches. Also included is the Electronics Lab CD-Rom, enabling your child to perform all experiments on screen.<br><br>As your child grows, they can work through beginners’ and intermediate experiments to the more challenging advanced experiments, which are great fun for grown ups too – so prepare to turn your own dimmer switch off …<br><br>Electronics console L 30 cm x W 25 cm approximately

Touch And Feel Bugs Lift Out Puzzle, at Early Learning Centre
Puzzle with four chunky, textured lift-out pieces.

Ready Mix Paint Purple, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Wooden Bricks, at Early Learning Centre
Young builders will love these 100 natural and coloured wooden bricks. Comes with handy storage bag.

Kids Love To Learn CD, at Early Learning Center
Kids love to learn, and this collection of twenty new songs and traditionalrhymes prove that learning can be fun. Naturally educational, these songsand rhymes will provide hours of fun family entertainment.

Scissor Pack, at ELC.co.uk
Contains 1 pair of scissor handles. 5 interchangeable blades and a blade protector.

Giggling Race Track, at The Early Learning Center
This is a simple race track with two cars that giggle as they go around. They will go forwards or in reverse, this is suitable for children between the ages of 2 and 4 years.

Fun With Spanish CD, at The Early Learning Center
Learn lots of simple Spanish words and phrases with John and his Spanish friend Carmen and sing along with some great fun songs sung in Spanish and English by children

Lunar Jim Talking Ripple, at Early Learning Centre
Ripple has posable arms, legs and head and says five phrases.

Happy Birthday Fabulous Fours CD, at The Early Learning Centre
This fabulous collection of songs has been especially brought together for a wonderful little boy or girl for their fourth birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined.<br><br><b>Track Listing</b><br><br><ul><li>Happy Birthday To You</li><li>The Bare Necessities</li><li>If You're Happy and You Know It</li><li>Nellie The Elephant</li><li>The Animals Went In Two By Two</li><li>One Two Buckle My Shoe </li><li>I Am The Music Man</li><li>Oranges and Lemons</li><li>Old MacDonald</li><li>Two Little Chickens</li><li>This Old Man</li><li>Ten Green Bottles</li><li>Head Shoulders Knees and Toes</li><li>Farmer Brown</li><li>Bob The Builder Medley:(Can We Fix It? [Theme] / Dizzy / Mambo No.5)</li><li>Happy Birthday To You</li></ul>

VSmile Baby Winnie the Pooh Slide & Learn Book, at The Early Learning Centre
Interactive storybook; 6 pages with moving elemants, and nursery rhymes.

Ready Mix Paint Orange, at The Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

MegaBloks Build Imagination Bag 24 Pieces, at The Early Learning Centre
Maxi Blocks are ideal for little hands to grip and this convenient bag of 24 Maxi Blocks is perfect for your young builders construction learning fun. The blocks come in a bright assortment of colours and sizes. Includes reusable storage bag and 8 activity cards.

Sand Art, at Early Learning Centre
Peel and reveal sticky areas of the pictures - then sprinkle them with coloured sand to make beautiful works of art.

Funny Faces Game, at ELC
The first to complete a funnyface is the winner. Includes two magnetic face boards, two detachable handles, 40 playing cards and magnetic stickers.

Take Along Tortoise, at Early Learning Centre
Wooden-bodied tortoise with rattling legs on cords so your baby can pull them. The head jingles when your baby moves it. Available from October.

My First Doll - Pink, at The Early Learning Center
Extra soft sugar and spice First Doll. Different textured fabrics stimulate baby's senses.

Wooden Pull Cart, at ELC
Sturdy and colourful cart with eight chunky shapes wooden blocks. Your child can pull it across the room then stop and build wherever they like.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.