For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

At the The Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Center, UK:

The Early Learning Center Home Page Santa Fe Loco TrainSeaside Pour &Amp; PlayBaby Active My 1st TrampolineFairy Girl ScooterA4 Activity PaperShopping BasketGhost PiratesBop And Go AlienMagic FluteFelt Abc 123Wooden Table Sandpit CoverWoodland Swing Slide CombinationVoice Changing Microphone - BlueStarfishMegabloks Tow TruckLarge Foot Pump3 Colour LanternLunar Jim Talk EcoDream Town Inflatable ChairBeautiful Beaded MirrorRavensburger Puzzleball - Illustrated World MapGhost PiratesCan You Find Me Book3 Little PigsBinoculars - PinkV-Tech Dora Globe TrotterWooden Bell SticksBrachiosaurus DinosaurLight And Sound DrumThe Snail And The Whale Book

Pirate Island Floor Puzzle, at The Early Learning Center
Find the treasure in this 24-piece puzzle. 60 x 60cm

Graco 5 in 1 Pram, at The Early Learning Center
Versatile buggy that can convert from classic pram to carrycot, stroller and more.

Winnie the Pooh Puzzle, at ELC
Follow the clues and press the sound buttons.

Art Centre Starter Kit, at ELC
This fantastic art kit, contains lots of goodies to get started on your craft activities. Contains 3 bottles of readymix paint, a splash mat, chubby brush, blackboard eraser, 4 sponge stampers, sponge brush, pattern roller, paint stampers, 10 chalks, 10 crayons.

Wooden Chairs - Blue, at The Early Learning Center
Two sturdy wooden green chairs with blue seats.

Sticky Dartboard, at Early Learning Centre
Velcro dartboard with clear numbers and 2 sets of 3 darts.

Alphabet Bookshelves - Blue, at The Early Learning Centre
With two drawers, two book ends and four coat hooks. Self assembly.

Science Museum Walk'N'Glide Skates - Pink, at Early Learning Centre
Getting your skates on couldn’t be easier than with these innovative Walk ‘n’ Glide wheels. A fully adjustable patented frame straps to feet in seconds, converting a pair of normal shoes into a fun and fabulous set of hot-pink skates. <br><br>Your child will improve their balance and coordination, and even learn about friction, forces and motion as they glide. <br>The unique two-wheel design makes it easy and safe for your child to walk on their toes when they need to go slow. And when they want to feel the ground beneath their feet again, the skates are small and neat enough to be easily stored away in a bag. <br><br>Fully adjustable to fit most shoe sizes. <br><br>Wheels approximately 7cm in diameter<br><br>

House Felt Kit, at ELC.co.uk
Includes over 150 pieces of brightly coloured felt and 4 scene boards.

Planet Protectors - Reef & Jet Ski, at Early Learning Centre
Reef the dolphin protects the sea from Doc Tox's pollution, with the help of his jet ski and air-tank backpack. <i>This is not a bath toy. </i>

Muddle Farm Book, at ELC.co.uk
There are fifteen fantastic animal magnets to play with in this wonderful book! Simply slide back the barn door and move the animals around the magnetic pages.

V.Smile Learning System - Orange, at ELC
Number one selling educational console teaches English, maths, logic, science and more through the TV. With joystick and learning game. Comes with Thomas the Tank Engine game. Requires 4 x AA batteries or 9V adaptor.

Alphabet Bookshelves - Pink, at Early Learning Centre
With two drawers, two book ends and four coat hooks. Self assembly.

Apron & Gloves Set, at Early Learning Center
Look the part in this great spotty apron and a pair of gloves.

Motorised Thomas the Tank Engine™ Ride On, at Early Learning Centre
Single-speed engine that moves on smooth surfaces or 12-piece track included. With Thomas sounds and working front light. Max speed 1.5mph, forwards only. Max weight 20kg. Battery and charger included

The London Underground Board Game - Deluxe Tin, at Early Learning Centre
Clever, fun, tense and exciting - The London Game challenges players to use the London Underground to cover the far-flung reaches of the capital to obtain souvenirs. But beware - a number of detours and distractions mean any player can be sent off course before they reach their final destination and are claimed the winner.<br><br>Taking you on a whirlwind trip around one of the most exciting cities on the planet, the London Game tells you fascinating facts about London along the way. Perfect for all the family.<br><br>Tin is 30cm x 22cm <br>Board is 54cm x 36cm

HappyLand Emergency Set, at The Early Learning Centre
Set of 5 figures from the three emergency services and a police dog too!

Pastel Wood Jars, at ELC
Pink, blue and yellow jars with natural wood lids. Plustoy sugar lumps, biscuits,tea-bags and spoon.

Lets Dance Party Dvd, at ELC
Following on from the Let's Dance series. This Let's Dance DVD features dance medleys of chart topping songs.

Space Shuttle, at Early Learning Centre
The shuttle can be detached for take-off once the trailer has moved it into position.

Special Little Girls Birthday CD, at ELC.co.uk
A special collection of songs brought together for a special little girl on her birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined!<br><br><b>Track Listing</b><br><br><ul> <li>Happy Birthday To You</li><li>If You're Happy and You Know It</li><li>She'll Be Coming Round Then Mountain</li><li>Sugar and Spice</li><li>Little Topsy Rabbit</li><li>Here We Go Looby-Loo</li><li>Donkey Riding</li><li>My Bonnie Lies Over The Ocean</li><li>Round and Round the Garden</li><li>Five Fairy Cakes</li><li>Mary Mary Quite Contrary</li><li>Little Bo Peep</li><li>There Was A Little Girl</li><li>My Hands Upon My Head I Place</li><li>Bobby Shafto</li><li>Come On and Clap</li><li>Mary Had A Little Lamb</li><li>Horsey Horsey</li><li>Five Little Fairies</li><li>Row Row Row Your Boat</li><li>Happy Birthday To You</li><ul>

Wooden Counting Pegs, at Early Learning Centre
Five rods of different heights and 15 coloured beads for counting.

My First Shop, at Early Learning Center
Fantastic compact cash register set designed specially for young shopkeepers. Press the chunky keys to light up the numbers on the screen, push down the fruit on the scales, roll the conveyor belt and open and close the till.

Monkey Business, at ELC.co.uk
The aim of the game is to hang all your monkeys on the tree without it collapsing. If the tree collapses during your turn, then you are out of the game. The remaining players will start the game again until there is only one player left. The last remaining player is the winner.

Pink Camper Van, at The Early Learning Center
Ideal for doll family holidays! With kitchen, living and sleeping area and gingham curtains.

Wooden Bell Sticks, at Early Learning Centre
Multi-coloured wooden sticks with jingly bells to shake.

My First LeapPad Bob The Builder Software, at Early Learning Centre
Help Bob the Builder and his team as they work together to build a porcupine tunnel! Learning preschool reading skills is tons of fun when you sing songs and create silly rhymes with this popular team of builders.

Bathtime Baby Ducks, at Early Learning Centre
Splash time again, add these 4 colourful baby ducks to play with in your bath.

Blossom Farm Book Buddies, at The Early Learning Centre
birth – 12 mthsDillon Donkey book buddy with different textured pages, a squeaker and clip that attaches to buggy.

Farm Play mat, at The Early Learning Centre
The perfect play mat farm setting for the animals.

Exciting features at The Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, The Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ The Early Learning Center toys throughout themed playzones.

The Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.