Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

Cup Cake Little Lucy Doll, at The Early Learning Center
Soft bodied doll complete with eyes that open and shut and a dummy. Removable, machine washable clothes. Other outfits available separately.

Vehicle Pop up Ball Pit, at The Early Learning Center
Pop-up ball pit for use with playballs. Features special holes at top for ball target practice.

Singalong Personal CD Player - Blue, at Early Learning Centre
This portable CD player comes with headphones for listening to music or story CDs. Or plug in the microphone to hear the music and your singing through a speaker (not through the headphones). <br><br>Requires 2 x AA Batteries

Light & Sound Car Transporter, at ELC.co.uk
Sturdy double-decker lorry with 2 cars. Headlights flash & buttons make 4 electronic sounds.

Blossom Farm Buggy Arch, at Early Learning Centre
A portable travel arch that fits on the car seat or buggy. Features all your favourite Blossom Farm friends.

Braun Beauty Case, at ELC
Stylish pink beauty case with full kit inside, including brush, comb, hairdryer, hair clips, mirror and more. Requires 1 x AA battery.

HappyLand Happy Camper Set, at The Early Learning Center
Everything you need for a holiday in the great outdoors: car, caravan, tent,stove with realistic sounds, pan, kettle and three happy campers.

Wooden Bricks, at Early Learning Center
Young builders will love these 100 natural and coloured wooden bricks. Comes with handy storage bag.

My First LeapPad 2 Princess Tales, at The Early Learning Center
The story side of each book tells a warm tale which your child will love, while the activity side provides hours of fun activities that develop pre-reading skills, pre-maths skills and other essential pre-school sessions. For use with My First LeapPad.

Tiddler Book, at The Early Learning Center
This little fish has a very big imagination! Every day, Tiddler is late for school, and every day he has another tall tale for his teacher. But did he really ride a seahorse? Did he really meet a mermaid? And who will believe him when he really does get captured in a net? <br>Another classic from the prize winning team that brought you The Gruffalo.

Blossom Farm Lavender Lamb, at ELC
Soft fleece plush, press her tummy to hear her baa.

Fisher Price Kid Tough FP3 Player - Pink, at Early Learning Center
Durable and easy/safe way for preschoolers to play songs & stories. Coming in Pink & Blue, the Kid-Tough FP3 Player includes CD software & a USB cable to update the player, 1.4" backlit LCD screen which displays the song & story titles, with over 30 minutes of preloaded song & story content, 128MB of memory, an SD card slot for expandable memory, USB Cable kid-friendly headphones and a breakaway neck strap for portability.

Snow Angel 18-24 Months, at Early Learning Centre
White (with a hint of pink) dress with wings, designed specially for snow angels.

Fifi Stamper Set, at The Early Learning Centre
A set of 4 self inking stampers and a note pad.

Medium UV Suit - Blue, at The Early Learning Center
Protects from sunburn and harmful UV rays. With 50+ UV protection. (2-4 years)

In The Night Garden Makka Pakka Bath Toy, at Early Learning Centre
Great Makka Pakka bathtime fun. Let Makka Pakka wash your face too! Has a hole in back of figure which child can fill with water; water will empty out through the top and side of Makka Pakka's head.

Small Brush, at Early Learning Center
Classic brush to use with all types of paint.

Crawl And Roll Mirror, at Early Learning Center
Push along this light-up mirror, and crawl after it. Listen to the music, and check out the gorgeous baby inside as the mirror spins around.

Fisher Price Digital Camera - Pink, at Early Learning Center
With dual hand-grips and two-eye viewing for easy use. The 3 cm colour LCD screen allows kids to instantly see the pictures they have taken. Features include 8 MB memory for over 60 pictures, USB cord for computer connection, photo editing CD-Rom, built-in flash and wrist strap.

Lights & Sound Cement Mixer, at ELC
Big, chunky mixer lorry with driver, light-up headlamps and lots of fun sounds.

Walrus, at Early Learning Centre
walrus

Thomas & Friends - Cargo Transfer, at The Early Learning Center
Collect and deposit all cargo on the island of Sodor.

Giant Bubble Bucket, at ELC.co.uk
With four large wands and bubble mix

Bendy Belles - Polly, at Early Learning Centre
This friendly doll with blonde hair is perfect for playing with the dolls' mansion. And just as fun elsewhere too. She's poseable, so can sit up andbend.<br><br>Shown with Bendy Belle Jess (available separately).

Silver Gaucho Battery Powered Ride On, at The Early Learning Centre
High performance 2 seater 4 x 4. Two forward speeds and reverse. Working FM radio. Includes working shocks, working lights. Seat belts, roll bar, chrome detail and electronic horn. Complete with toy tool box, functional bonnet with engine detail and adjustable leatherette seats.

Bath Whistle, at The Early Learning Center
Fill the whistle with water to play 'real' musical notes.Put this together with our other bath instruments to form your own water band!!

Binoculars - Green, at ELC.co.uk
Lightweight binoculars with strap and carry case. Magnification factor of six.

TP Explorer Jungle Run, at Early Learning Centre
Is it a ramp, is it a bridge or is it a ladder? It's all three! The small bridge forms a ramp with the brilliant TP NAVIGATOR climbing frame at toddler height, (Toddler Kit reinforced material platform, available separately, cat. no 101777, £19), and grows into a ladder and bridge at full height - at no extra cost!

Tumba, at ELC.co.uk
This all-wood construction game is a nail-biting test of balance and strategy that all the family will delight in. Matching colour to colour, stack the blocks and watch your tower take on interesting and precarious shapes – just make sure you’re the last one standing.<br><br>The skill lies in knowing when to take risks and when to play safe and, in an atmosphere of fun and play, children will boost their powers of reasoning and deduction. <br><br>The game can be enjoyed in small or large groups, or played solo, allowing your child to set their own personal challenges and improve technique. They’ll soon knock your blocks off.<br><br>Box measures 17.5cm x 10cm x 10cm

Buggy Activity Center, at Early Learning Centre
Colourful activity centre clips on any buggy to keep baby occupied.

The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!