The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

At the The Early Learning Centre Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Centre range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Centre, UK:

The Early Learning Centre Home Page Apron Small - FlowersCup Cake Baby Changing BackpackDino ValleyHugo Rag DollMedium Uv Suit - PinkGlitter CardsArt Centre - RedPirate HatSummer Cottage Fire Station RoomSweet Princess 5-6 YearsBlossom Farm Book BuddiesAlphabet SnapMy First Doll - PinkFabric Party BagsRhythm BandLittle Teddy Left Behind BookCowboy HatOld Macdonald Board BookWooden Cut &Amp; Play Birthday CakeMicrowaveCharlie &Amp; Lola UmbrellaDisney Princess XylophoneTp 12ft Canberra Trampoline CoverSticky DartboardBlossom Farm Chew &Amp; Shake RattleToddler ScissorsMini Wildlife TubVoice Changing Microphone - PinkHappyland PlaymatFairy Make Up Tin

My First LeapPad Cars Book, at Early Learning Centre
Double-sided books with a fun storyon one side and interactivities on the other.

Tractor Puzzle, at The Early Learning Center
A great shiny tractor puzzle with textured tyres to touch and feel. Made from forest friendly paper. Comes in a handy storage tin. 24 pieces.

Fisher Price Amazing Animals Cow, at Early Learning Centre
Teethable mouth and ears, and clicking head and legs, plus rattling bell sound.Assortment includes Tiger, Hippo, Panda and Pig.

Doll House Living Room, at Early Learning Centre
Your doll family can relax in this modern living room with sofa, two armchairs,sideboard, flat screen television, table, rug, flower pot and plant.

TP Kingswood Hoops, at The Early Learning Center
Six galvanised steel horizontal hoops are a perfect climbing accessory, enabling ascent on the outside of the Kingswood Low Tower and the Top Deck. Only compatible with the Kingswood play system when the Top Deck has been added to the Low Tower (both available separately).

Fisher Price Snap n Style Elena, at Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Soft Stuff Tubs, at Early Learning Centre
4 tubs of Soft Stuff with integral cutters and moulds.

Rooster & Hen, at ELC.co.uk
Realistic Rooster and Hen

Alphabet Bookshelves - Pink, at ELC.co.uk
With two drawers, two book ends and four coat hooks. Self assembly.

Fisher Price Stride to Ride Lion, at Early Learning Center
Converts from walker to ride-on. Includes lion ear handles for baby to hold on to, and soft lion hair. Rewards baby with music and Lion sounds.

Blackboard Eraser, at Early Learning Center
Useful blackboard eraser. Wipe clean and start again!

Wooden Sorting Abacus, at Early Learning Center
Five-pronged wooden sorter, with five different shaped and coloured beads to count, sort, mix up and rearrange.

First Activity Rhymes CD, at ELC
A collection of action rhymes and finger and hand rhymes. Running time 60 minutes.

TP Crazywavy Slide, at ELC.co.uk
Slide with chunky wave design. High side walls and wide chute body for safer descent. 2 built in handrails and 3 heavy duty steps with friction pattern for extra confidence. Self assembly.<BR><BR>Slide extension shown is available separately.<br><br><b>Delivery is FREE for this item.</b>

Space Shuttle, at The Early Learning Center
The shuttle can be detached for take-off once the trailer has moved it into position.

Lights & Sound Cement Mixer, at Early Learning Centre
Big, chunky mixer lorry with driver, light-up headlamps and lots of fun sounds.

Fisher Price Amazing Animals Ark, at The Early Learning Centre
When baby rolls the ark, he'll hear one of 5 songs. Features various activities: a clicking turtle, fish bead bar, boingy bird, a peekaboo porthole, and animal sounds! Includes 4 fun Amazing Animals.

Harry & His Bucketful of Dinosaurs Book, at Early Learning Center
Five roaringly good adventures at an irrestible price, there really is no better story book for all dinosaurs fans.

3 Little Pigs, at ELC.co.uk
Huff, puff, and act out your own versionof the three little pigs, with these four magnetic puppets, four magnetic poles, and storycards.

Ready Mix Paint Yellow, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Medieval Heroes Set, at Early Learning Centre
Includes a white wizard, mythical fire breathing dragon, swordsman and archer for use with the Castle of Courage.

Castanets, at ELC
Olé! Dance the flamenco with this clickety castenet.

Farmyard Playset, at ELC
Pigsty, stables, cowshed, dog kennel, chicken hutch, fences and hayloft with moving pulley. Animals available separately.

Baby Millie Doll White, at ELC.co.uk
They laugh, cry, suck their bottles and sleep just like real babies. They come with bottle, pillow and comforter. Height 46cm. Requires 3 x AA batteries.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Turbo Racers - Red, at The Early Learning Center
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

Magnetic Letter Lower Case, at ELC
105 lower case letters in this tub.

Sky-Lifter Helicopter Rangers, at Early Learning Centre
Two brave rangers have caught the dino in the huge rescue chopper (with realistic engine sounds). But the dino is not at all happy about it, and getting fidgety. <br><br>Comes with detachable cage used to transport dinosaurs, and removablecockpit.

V. Smile Cinderella Game, at Early Learning Centre
Help make all Cinderella's dreams come true! Teaches letters, shapes, colours, logic, music and navigation.<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Mamas & Papas Cappuccino Rocking Horse, at ELC
Authentically shaped horse on a traditional bow rocker, with a carved wooden nose. Soft padded saddle for your child's comfort. Reins and adjustable stirrups for safty and security. Features a designer Mamas and Papas metal Plaque.

Lift Off Rocket, at ELC.co.uk
Funky retro rocket withthree doors to open. The cargo hold opens so the space buggy can zoom down a ramp and explore alien terrain. The living compartment opens to reveal a bed and kitchen for tired and hungry crew, and the top is where the two astronauts fly their missions. Plus space dog and alien in crater. With carry handle and lift-off sounds. Batteries not included.

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.